Work Experience

May. 2025 - Current Philadelphia, PA

Lead participatory brand discovery workshops to surface and define organizational values, voice, and visual identity in collaboration with executive leadership
Independently establish an inclusive brand identity system and Figma-based design system with component documentation to standardize content production
Developed a scalable template library for training, marketing, and educational materials, enabling consistent, on-brand output across teams
Drive UX research and deliver production-ready assets across web, marketing, and facilitator training materials
Spearhead usability testing processes and define metrics to evaluate and iteratively improve external-facing content

Mar. 2023 - Sept. 2023 Philadelphia, PA

Conducted targeted user research and comprehensive usability testing to drive a UI redesign, significantly enhancing usability and user satisfaction for the Penn VR Medical Trainer.
Re-designed and developed an interactive VR UI for medical simulation using the Unity Game Engine.
Spearheaded the integration of a cohesive design system into the development pipeline, streamlining workflows and boosting development efficiency.

Mar. 2022 - Sept. 2022 Philadelphia, PA

Led the design and development of an interactive educational game prototype for a museum touch-table exhibit using Unity Game Engine.
Iteratively refined visual styles using custom shaders, developed and optimized touch-based interactions to enhance user engagement.

Project Experience

Sept. 2023 - Jun. 2024 Philadelphia, PA

Spearheaded UX research for a 5-member team by establishing strategic research frameworks, conducting user interviews and surveys to validate problem statements, and identifying key pain points and opportunities.
Directed full-cycle UX design from ideation and concept exploration to data-driven visual mockups and the facilitation of UX workshops, collaborating closely with UI Designers to develop interactive prototypes.
Iteratively refined design solutions to drive measurable improvements, achieving over 80% user satisfaction and a 90% task completion rate across all user flows.

Mar. 2022 - Sept. 2022 Philadelphia, PA

Spearheaded development by establishing coding standards, architecting the development framework, configuring the back-end database, and managing version control via GitHub.
Set and achieved weekly development milestones, consistently delivering new features.
Engineered responsive, database-driven applications using PHP and MySQL.
Designed robust data architecture and implemented the backend server, enabling dynamic content delivery, user authentication, customizable items, and a comprehensive food ordering system.